На главную / Статьи, опубликованные Александр Манеев
Часть 1. О смыслах Уже в середине прошлого столетия ведущие рекламисты открыли главный секрет их бизнеса: то, что они пытаются продать благодаря светящимся картинкам, емкими и дерзкими слоганам и юмористическим скетчам в перерывах между четвертым и пятым иннингом, – это не вещи, а то ощущение, которое сопутствует покупке определенного товара. Идея счастья, идея уверенности в […]
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